This is a short commercial that I created for class, introducing the Lexus ISF.
Due to a non-existent budget, I played all the roles in this production from the beginning to end. Script to screen. Written, produced, directed, camera operated, and edited.
Since, I didn’t have a lot of money, (Virtually, no money lol) I looked at what I did have and what I could put together to create something that had production and market value. I opted for the car market, because I thought it had the most fluid workflow and it was something I was familiar with. With less than a week to plan for production, I had to make calls quickly. This commercial is a map for the real speculation commercial, I would like to create for Lexus. It was definitely a fun and learning experience, being more involved in Pre-production, I always receive something valuable to be applied for future projects. The entire process from development to final picture took a total of roughly 12-15 hours. Any feedback is appreciated. Thanks for taking the time to watch my commercial!
Special thanks to Louie and Jenny for helping me out on the set.